![]() ![]() However, for the international community, the style in its many variations, including classic styles, is being kept alive. Indeed, in Japan, where mori is all but gone, this may be so. Natural Kei Natural kei is best described as the style of girls that live in a small town near the forest and will spend time in the woods. This style is more simple, and is widely popular across Japan. Mori kei, over natural kei, tends to be more popular in Japanese street snaps, because it's more over the top than natural kei. Some brands and styles have begun to call the new Natural Kei trend a new version of mori. Mori, Morimori, Momori, tera tu ahua rakau ki a matou ) mo te tangata. As of 2019, the online article about the origin of mori has been deleted, and the brand that has been worn at the highest of its popularity, "Wonder Rocket," also closed its Harajuku store in 2017. Otira tera ano kei te rato atu ki era atu iwi o te motu nei, te kore. A lot of prominent internet Mori personalities began to deactivate their blogs around this time as well, and a lot of smaller brands disappeared. Mori Girl began to fade as a street style around 2013-2014, with street snaps beginning to slow before disappearing altogether. However, magazines and brands decline with the end of its popularity. It caused a big boom that lead to creation of multiple mori magazines and brands. The “Mori Girl” community also grew around this time, and reached 35,000 people in 2009. By this point, Mori Girl had become one of the most prominent Japanese fashions, rivaling those such as Dolly Kei, Cult Party Kei, Lolita, and Decora, at one point or another. Wonder Rocket, one of the most highly recognized Mori brands, opened its doors to Harajuku in 2007, and online shops, such as DearLi, began to appear as well. Mori Girl brands also began to pop up around this time. Publications like Spoon, Mori Girl Lesson, and Fudge began to produce issues dedicated to the Mori style and became another basis for what the style was and was not. In addition, it soon made its debut in fashion magazines as well. Many street snaps appeared within the year in popular street snap magazines and on street snap websites. Īfter the creation of the Mixi and Choco's list, Mori Girl quickly began to gain traction as a popular street style in Harajuku. Not even the original Mori Girls followed them completely, but regardless, they gave a basis for what the style was and wasn't. The name was chosen by it's manager, Choco, after a friend commented one of her outfits with "You look like you are in the forest." On this wiki, Choco created Choco's List, a list of loose rules and guidlines for the style. ![]() Weve tried to compile everything that you would want to know about the. Natural kei is most commonly described as living on the edge of the forest and venturing into it, while mori girls live in the forest and can be seen as a forest spirit.In 2006, a community called "Mori Girl" was created on the japanese social network mixi. Mori Kei is a style of fashion that originated in Japan and it is inspired by nature. ![]() Mori girls also enjoy fairy tales, whether it’s reading them in books, daydreaming, or becoming their own fairytale. Her hobbies include collecting things, taking pictures, gardening, reading, and crafting (sewing, making flower crowns, crochet, painting). In the forest, she’d most likely be frolicking or hobbying. She can be found visiting cozy cafés bookstores furniture stores vintage, variety , and oddities shops when out in town. I had a lovely day thrifting and I picked up a beautiful pink Gunny Sax and spent the evening re-hemming it to fit my smaller stature.Ī mori girl lives in a little cottage or cabin in an enchanted forest. I came across Mori Kei yesterday on Pinterest when I was looking up Gunny Sax dresses and getting some inspiration for a thrifting mission. Who knew Japan had created a fad based on my style! How flattering! Of course, Mori Kei was created in 2007 so actually Im a little late to jump on the boat. But this time the street fad has hit a little closer to my heart. From the creators of Hime Gyaru and Decora Fashion, Japanese Fashion has done it again. ![]()
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